Board White

Jan 12
2011

Board White

English Beach Location Used In Promotion Video For Canada

Part of marketing film produced by Canada to promote part of the country has turned out to have been shot in an English coastal town.

This footage was in fact part of a larger tourism promotion production that was costing the Alberta tourist board around $30m. It was intended to show the best features of the Alberta province in Canada and increase levels of Canada holidays in the region. However, when a Canadian man called Peter Bailey saw the film and tried to track down the location to do a bit of sailing, it soon dawned on him that he would have a problem. He initially believed he was seeing images of one of the regions huge lakes but when he looked a little deeper, it turned out to be the North Sea. Knowing that Alberta was landlocked and its centre was around 400 miles from the nearest coast, Bailey took the matter further.
The tourist board in Northumberland couldn’t help but see the funny side of the incident when they found out. “ we think it’s quite humorous – the fact that Canadians want to present one of their landlocked areas as having a coastline” said Sheelagh Caygill. Most people in Northumberland as well are more honoured than upset. Saying that it’s great that Canada views this part of the world beautiful enough to use as their own.

Bailey also took his findings to officials in Ottawa and they took more of a defensive stance. It was used only to “symbolise the fact Albertans are a worldly people” argued a spokesman.Head of media relations for the Prime Minister, Tom Olson stated “There’s no attempt to mislead here. The images were utilised because they represented the tone and mood that we were after.”

Statements suggest that the footage will remain in the promotional video but there will now be a credits section that thanks the Northumberland Tourist Board. The situation has left a number of senior officials slight red-faced but they it will not be occurring in future. Among other promotional works that Canada has recently released include one detailing Alaskan cruises so there will surely be people keeping an keen eye out for passing flamingos in the Alaskan cruises film

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